In the world of business, making your product or service stand out is crucial. That’s where brand marketing comes in – it’s all about creating a unique identity and positive image for your brand in the minds of consumers. Let’s dive into what brand marketing is and how some big names have successfully used it to their advantage.
What is Brand Marketing?
Brand marketing is the strategy and process of creating a strong, positive perception of a company, its products, or services in the customer’s mind by combining elements like logo, design, mission statement, and a consistent theme throughout all marketing communications. Think of it as telling your brand’s story in a way that resonates with your audience.
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